Nickelodeon,
the number-one kids' entertainment brand, and Mall of America, the
country's largest shopping and entertainment destination, will officially
welcome guests into the grand opening of Nickelodeon Universe, the Mall of
America's new, re-branded theme park, on Saturday, March 15, 2008.
Construction is well underway on several of the new Nickelodeon-themed
rides that will be added to the seven-acre indoor theme park including: the
SpongeBob SquarePants Rock Bottom Plunge; Avatar Airbender; and
Splat-O-Sphere. Nickelodeon Universe marks the first-ever Nickelodeon theme
park in the world.

    The two new roller coasters, SpongeBob SquarePants Rock Bottom Plunge
and Avatar Airbender, are the first of their kind to be built inside a mall
and completely indoors. SpongeBob SquarePants Rock Bottom Plunge will offer
unique vertical lifts, spirals and 90-degree turns screeching to a halt at
the Bikini Bottom Bus Stop. The Avatar Airbender ride will reach heights of
up to 70 feet. The new roller coasters consist of 45-tons of reinforcement
steel, 8-tons of structural steel and 4,000 cubic yards of concrete.

    Construction on the Splat-O-Sphere, a radical thrill ride that launches
riders almost 60 feet high and then sends them down again at rocket speed,
is also nearing completion.

    During the construction period, the amusement park, current attractions
and rides are currently open so Nickelodeon and The Park at MOA have
launched a new visitor loyalty rewards program to those that visit through
February: the "Nickelodeon Kids Construction Crew." Each ticket booth at
the Park will distribute a yellow construction hat with the purchase of an
unlimited wristband. Every time a guest returns to The Park through
February, and purchases an unlimited wristband, he or she will receive a
sticker to add to the hat. After collecting five stickers the guest will
earn a certificate for a free, unlimited wristband good at Nickelodeon
Universe when it opens on March 15.

    More than 4,400 hours of labor from PCL Construction are already being
put into Nickelodeon Universe to install the new, branded rides.
Construction on Nickelodeon Universe is environmentally conscious, with
nearly 85 percent of the construction demolition being recycled; totaling
2,179 tons of material or 5,000 cubic yards.

    Nickelodeon Universe will feature new rides, live shows, attractions,
retail, games and entertainment themed with top-ranking network properties
including: SpongeBob SquarePants, Dora the Explorer, Go, Diego, Go!,
Avatar: The Last Airbender, Danny Phantom, Jimmy Neutron: Boy Genius, The
Backyardigans and many more. Daily meet-and-greets with Nick characters
will also be a highlight when visiting Nickelodeon Universe. Nickelodeon
will also establish its largest retail presence in the world at Mall of
America, with a brand new Nick store occupying more than 4,000 square foot
space, offering consumers items such as branded tee-shirts, souvenirs,
novelties and more.

    For more information, visit http://www.theparkatmoa.com.